Today, it can be difficult to scroll through social media pages without seeing fitness-related posts. From friends sharing their fitness journeys and gym selfies to celebrities practicing yoga with a beautiful view, the wellness trend in Indonesia continues to thrive. According to the Global Wellness Institute, Indonesia’s wellness economy, including the fitness sector, is ranked #19 out of 218 countries worldwide and valued at $36.4B, making Indonesia the leader in the South East Asia region. This number is believed to have risen in the wake of the increasing healthy lifestyle awareness, with more businesses coming into the market.